What is web analytics?

The term 'Web analytics' refers to the collection, measurement, and analysis of web data to understand and optimize web usage. It is a tool that helps you understand your audience and improve your website.

Web analytics is useful for tracking user interactions on your website. By understanding how users are engaging with your content, you can optimize your website, improve user experience, and drive conversions.

Basic web analytics can help you understand:

• How many people are visiting your website
• Where your visitors are coming from
• What pages they are visiting
• How long they are staying on your site
• What actions they are taking

EventScout can help you track and analyze this data, providing you with insights that can help you make informed decisions about your website.