Web analytics is the measurement, collection, analysis, and reporting of web data for the purposes of understanding and optimizing web usage. However, with so many web analytics platforms available, it can be difficult to know which one is right for your business. In this article, we will explore some of the best web analytics platforms on the market today.

What makes a good web analytics platform?

There are several factors to consider when choosing a web analytics platform. Some of the most important considerations include:

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